What is a Customer Data Platform (CDP)?

user September 16, 2025 No Comments
A Customer Data Platform (CDP) is software that collects, unifies, and organizes customer data from multiple sources into a single, centralized profile. Think of it as a brain for customer…
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What is Marketing Automation

What is Marketing Automation?

Sandipan pal September 16, 2025 No Comments
Marketing automation is the use of software to automate repetitive marketing tasks like emails, social media posting, lead nurturing, and advertising campaigns. It’s not just about tools—it’s about building smarter,…
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